Veteran actor Varun Badola has openly expressed his reservations about Ekta Kapoor’s impact on Indian television, highlighting concerns over content quality and industry direction.
In This Article:
A Candid Conversation
In a recent interview, Varun Badola, known for his roles in shows like Koshish… Ek Aasha and Astitva… Ek Prem Kahani, discussed his views on Ekta Kapoor’s contributions to Indian television. He revealed that he once approached Kapoor to discuss the nature of her shows but found her unreceptive to feedback. “She isn’t the kind of person who would listen,” Badola remarked.
Changing the Television Landscape
Badola acknowledged that Kapoor significantly altered the face of Indian television, stating, “More than spoiling the content on TV, Ekta Kapoor changed the face of Indian television, whether for the good or the bad.” He emphasized that her shows achieved commercial success, which influenced the industry’s trajectory. “In our industry, when corporates get involved, they don’t care about the art form; they just want to earn money,” he added.
Audience Preferences and Content Quality
Challenging the notion that audiences prefer regressive content, Badola pointed out the popularity of classic shows during the lockdown period. “When good shows came on DD, people were still watching them. In the lockdown, the Mahabharat and Ramayana were watched so much,” he noted. He suggested that regressive shows are often consumed for their comedic value rather than genuine interest.
Industry Decisions and Their Impact
Reflecting on the inception of Kapoor’s iconic shows, Badola shared insights into industry dynamics. He recounted a conversation with a Star Plus executive who was initially against airing Kyunki Saas Bhi Kabhi Bahu Thi due to its content but was overruled. “They overruled her and started the show,” he said, highlighting how commercial considerations often outweigh content quality.
Personal Choices and Professional Integrity
Badola emphasized his commitment to quality content, stating that he chose not to work with Balaji Telefilms after Koshish until Apharan. “I don’t agree with a single show of hers,” he asserted, indicating a clear divergence in creative sensibilities. He also mentioned that Kapoor, as a businesswoman, had every right to pursue her vision, even if it didn’t align with his own.
Broader Industry Reflections
Badola’s comments resonate with ongoing discussions about the state of Indian television. Many industry veterans and viewers have expressed concerns over the dominance of formulaic content and the need for more diverse storytelling. As the industry evolves, voices like Badola’s highlight the importance of balancing commercial success with creative integrity.
By – Sonali