In a major achievement for Indian original content, Gada Electronics—a mobile game inspired by the cult-favorite television show Taarak Mehta Ka Ooltah Chashmah (TMKOC)—has surpassed 10 million downloads across Android and iOS platforms, marking a groundbreaking moment in the Indian gaming ecosystem.
In This Article:
Bringing Jethalal’s Iconic Store to Life
Launched by Neela Mediatech, the digital arm of Neela Film Productions, Gada Electronics is an idle-arcade business simulation game based on Jethalal’s fictional electronics shop in the show. The gameplay involves building, managing, and expanding the Gada Electronics store, providing fans with an immersive slice of the TMKOC universe.
- Available on Google Play Store and iOS App Store
- Consistently top-rated by players
- High user retention and increasing in-app purchases
The Emotional Connect Behind the Game’s Success
Asit Kumarr Modi, the creator of TMKOC and Founder of Neela Mediatech, shared:
“This milestone is not just a number—it reflects the emotional connection that audiences have with our characters. Gada Electronics proves that Indian IP, when nurtured with passion, can compete with global gaming titles.”
Harjeet Chhabra, CEO of Neela Mediatech, added:
“We are witnessing strong traction in user retention and monetization. International publishers have already shown interest in collaborating on this IP. We’re now scaling to Tier-1 markets and project the game’s valuation to exceed ₹200 crore in the next 18–24 months.”
Expansion Plans – TMKOC Universe Goes Digital
With the overwhelming response to Gada Electronics, Neela Mediatech is developing additional games based on other popular TMKOC characters:
- A detective game based on Popatlal
- A garage game centered around Roshan Singh Sodhi
- A business simulator inspired by Madhvi’s papad and pickle venture
These games aim to extend the digital footprint of TMKOC while celebrating Indian narratives and characters.
About Neela Mediatech
Neela Mediatech is spearheading innovation in IP-based content across gaming, animation, merchandise, and educational platforms. Known for their success with TMKOC Rhymes, merchandise, and gamified learning apps, the company continues to build on the TMKOC brand’s nearly 17-year legacy and 4,400+ episodes on air.
A New Era for Indian Gaming
With Gada Electronics, India has entered a new era of IP-driven gaming success. The game’s popularity reflects the growing appetite for culturally-rooted, homegrown digital entertainment.
By – Nikita