Bharti Airtel has unveiled a groundbreaking offer for its customers nationwide—a free 1-year subscription to Perplexity Pro, the premium AI-powered search engine, typically priced at ₹17,000 annually. This exclusive benefit is available to all Airtel customers, including mobile, broadband, and DTH users.
In This Article:
- What Is Perplexity Pro?
- Key Benefits of the Offer
- How to Claim the Free Subscription
- A First-of-Its-Kind AI Partnership in India
- The Bigger Picture
What Is Perplexity Pro?
Perplexity Pro is a next-gen Generative AI search engine designed to deliver real-time, context-rich answers instead of generic search results. Known for its clean interface and conversational capabilities, it leverages advanced AI models like GPT-4.1 and Claude to offer a deeper, more efficient search experience.
Key Benefits of the Offer
- Worth ₹17,000 annually — now available at zero cost
- Available to all Airtel users (Prepaid, Postpaid, Xstream Fiber, and DTH)
- Unlimited Pro searches daily
- Access to GPT-4.1, Claude, and other advanced models
- Image generation tools, file uploads, and code interpreter
- Entry to Perplexity Labs for AI experimentation
How to Claim the Free Subscription
- Open or download the Airtel Thanks app
- Log in with your Airtel number
- Navigate to the “Discover Perplexity” banner
- Tap to redeem and activate your free 1-year subscription
A First-of-Its-Kind AI Partnership in India
This marks Perplexity AI’s first collaboration with a telecom operator in India, following international tie-ups with SoftBank (Japan) and T-Mobile (USA). With over 360 million customers, Airtel aims to democratize AI access across India’s vast digital population.
In a press statement, Gopal Vittal, MD & CEO of Bharti Airtel, said: “This Gen-AI partnership empowers millions of Indians with real-time knowledge tools at no extra cost.”
Aravind Srinivas, CEO of Perplexity, echoed this vision: “We are thrilled to offer trustworthy and professional-grade AI tools to users across India, whether students, professionals, or homemakers.”
The Bigger Picture
The partnership aligns with India’s rapid AI adoption trend. With mobile-first users forming the bulk of internet traffic, Airtel’s Perplexity Pro rollout could redefine how Indians consume information—moving from passive browsing to active, intelligent search.
By – Nikita