In an age where digital approval has become a modern-day drug, Aishwarya Rai Bachchan has delivered a message that hits home. In her latest video for L’Oréal Paris’ “Lessons of Worth” series, the global icon and former Miss World rejected the obsession with likes and comments, urging people—especially young minds—to look inward for validation.
The Campaign and Its Core Message
The video showcases Aishwarya questioning the very foundation of online validation. She states, “I’m worth it, but what really decides that? The kind of pictures posted? The number of likes? Or is it the comments on social media? We have given such power to these things. The power to own our worth.”
Her words are not just about beauty standards—they cut deep into the dangerous loop of dopamine-driven digital approval that shapes mental health today.
A Mother’s Warning: The Dangers of Social Media
Highlighting her perspective as a woman and a mother, Aishwarya raised an alarm:
- Social media and social pressure are becoming indistinguishable.
- The impact on young, impressionable minds is alarming.
- Even adults are not spared from the addiction of external validation.
She didn’t sugarcoat it: “This cannot go on. We must make a choice. Let’s not go searching for our self-worth elsewhere, certainly not on social media.”
Applause and Backlash: A Mixed Reaction
While a majority of fans applauded her for speaking a truth few celebrities dare to admit, the reaction wasn’t all roses. Supporters called her message “powerful and perfect”, praising her courage to confront a toxic culture. But critics took another route—slamming her appearance, pointing at alleged fillers and questioning her authenticity while preaching about self-worth.
This contradiction itself reflects the very hypocrisy Aishwarya spoke about: the constant policing of appearances online.
More Than an Ad: A Cultural Conversation
By extending L’Oréal’s legendary tagline “Because you’re worth it” into a modern debate, Aishwarya sparked a conversation beyond beauty products. She reminded her audience that worth is innate—not a currency traded in emojis, likes, or shares.
The Larger Question: Can Bollywood Walk the Talk?
Aishwarya’s stand also opens up a larger critique—can Bollywood, an industry notorious for selling beauty, perfection, and curated glamour, truly advocate inner worth? Or is this just another glossy contradiction dressed as empowerment?
Regardless of the skepticism, Aishwarya has managed to drag the conversation into the public eye—and that itself is a victory.
By – Nikita