On August 21, 2025, Prime Video announced a multi-year licensing deal with Maddock Films, securing exclusive global streaming rights for eight highly anticipated films, strengthening Indian cinema’s reach worldwide. Maddock Films, led by Dinesh Vijan, partners with Prime Video, India’s leading streaming platform. The deal covers post-theatrical streaming of films, including Thama and Param Sundari, from 2025 to 2027. Available to Prime members across 240+ countries. Announced ahead of Param Sundari’s theatrical release on August 29, 2025. The partnership builds on Stree 2’s streaming success, amplifying Maddock’s horror-comedy and franchise legacy.
A Strategic Partnership for Global Reach
Prime Video’s multi-year deal with Maddock Films, announced on August 21, 2025, ensures exclusive post-theatrical streaming rights for eight films, available to Prime members in over 240 countries shortly after their cinema run. The slate includes Thama, a vampire film starring Ayushmann Khurrana, Rashmika Mandanna, and Nawazuddin Siddiqui, set for Diwali 2025, and two unannounced titles from Maddock’s horror-comedy universe. The romantic comedy Param Sundari, featuring Sidharth Malhotra and Janhvi Kapoor, premieres theatrically on August 29, 2025, while sequels Shiddat 2 and Badlapur 2, alongside Sriram Raghavan’s Ikkis starring Agastya Nanda, round out the lineup.
Building on a Blockbuster Legacy
Maddock Films, founded by Dinesh Vijan, has a stellar track record with hits like Stree, Stree 2, and Teri Baaton Mein Aisa Uljha Jiya, which gained global fandom on Prime Video. Stree 2 became one of Prime Video’s biggest streaming hits, cultivating a fan base beyond its theatrical success. Dinesh Vijan emphasized, “This deal is a natural extension of our shared vision to take Indian storytelling global,” highlighting Maddock’s knack for blending horror-comedy, romance, and drama. Social media on X erupted with excitement, with posts like, “Thama and Badlapur 2 on Prime? Blockbuster alert!” reflecting high anticipation, per Maddock Films.
A Diverse and Star-Studded Slate
The collaboration diversifies Maddock’s offerings, from the horror-comedy Thama, billed as the first love story in the Stree universe, to Param Sundari, a romantic comedy, and gritty sequels like Badlapur 2, though its cast remains unconfirmed. Ikkis, directed by Sriram Raghavan, adds a dramatic flair with Agastya Nanda. Manish Menghani, Prime Video India’s content licensing head, noted, “This slate builds on Maddock’s wildly popular horror-comedy universe and fresh storytelling,” aiming to captivate global audiences. The deal follows successful collaborations like Bhool Chuk Maaf and Jee Karda, reinforcing a strong partnership.
Impact and Future Prospects
This multi-crore deal, running through 2027, positions Prime Video as the exclusive streaming home for Maddock’s films, potentially boosting India’s cinematic footprint. With 70% of X posts expressing excitement for Param Sundari and Thama, the partnership taps into Maddock’s cult following, per Maddock Films. However, challenges like ensuring timely streaming releases and managing fan expectations for sequels like Badlapur 2 persist. Will this deal redefine Indian cinema’s global reach or face hurdles in execution? As Prime Video and Maddock Films unite, this collaboration promises a vibrant future for diverse, resonant storytelling.
-By Manoj H