At the ET NOW Global Business Summit (GBS) 2026, Abhishek Bachchan spoke about how his business bets are often rooted in everyday life—backing products and services he actually uses, rather than investing purely on hype.
That same “authenticity first” approach, he said, also shapes his brand-endorsement choices—he finds it “almost deceitful” to endorse something he doesn’t use.
The Swiggy Story: “You Deliver This to Me Every Morning…”
Bachchan traced his Swiggy association to a very Mumbai reason: misal pav.
He said he regularly orders Thane’s Mamledar Misal (which he calls the “best misal pav”) via Swiggy—and that repeat habit led to a straight-up pitch to the company: he asked Swiggy if he could invest since they were delivering to him daily.
What he said (short excerpt)
“So I called up Swiggy… ‘Guys, you deliver this to me every morning. Can I invest in you?’”
Financial Express also reported that he framed this as an August 2024 investment—before Swiggy’s public listing.
Naagin Sauce + Quick Commerce Angle
In the same conversation, Bachchan explained that he came on board Naagin (Indian hot sauce brand, founded in 2019) after tasting and using it—eventually reaching out to join as a strategic partner.
He also linked his interest in quick-commerce brands to a simple moment: running out of the sauce and seeing how seamlessly it could be delivered for dinner—an everyday “aha” that pushed him to look closer at such platforms (including Zepto, per his remarks).
Swiggy’s Market Context (Quick Fact)
Swiggy’s IPO listing date is recorded as 13 November 2024 (BSE/NSE), per IPO tracking data.
Why This Celebrity-Investor Story Clicks
Abhishek Bachchan’s Swiggy anecdote stands out because it’s not framed as a “glamour investment” but as a customer-to-shareholder leap—built on repeat usage, trust in the product experience, and a very Indian logic: if I’m already spending here daily, why not own a piece of it too?
By Manoj H