Lisa (Lalisa Manobal), the Thai-born powerhouse of BLACKPINK, has signed with Wasserman Music for global touring representation, as announced by her label LLOUD on October 22, 2025. The deal, covering live performances and concert management, positions Lisa for potential solo world tours in 2026, following her acting debut in HBO’s The White Lotus Season 3 and the group’s DEADLINE World Tour. Represented by RCA Records for music and WME for acting, the 27-year-old’s partnership with Wasserman—a firm behind tours for Coldplay and Ed Sheeran—marks a trifecta of management powerhouses. The news, shared on Instagram and X, has sparked speculation of a solo headline run, thrilling K-pop’s 1 billion+ fans and BLACKPINK’s 90 million social media followers worldwide.
A Solo Stage Beckons: From Group Glory to Global Spotlight
Lisa’s signing comes amid BLACKPINK’s brief 2025 reunion for their DEADLINE World Tour, which kicked off in July and wraps in January 2026, including stops in Bangkok and Jakarta. “Lisa has joined Wasserman Music for international concert and touring management,” LLOUD confirmed, completing her team: LLOUD for branding, RCA for music, WME for acting, and Wasserman for live gigs. Her solo career, launched with 2021’s LALISA (1.3 million first-week sales), continued with ALTER EGO (2024), peaking at No. 7 on Billboard 200. Hits like “Rockstar,” “New Woman” (feat. Rosalía), and “Born Again” (with Doja Cat and Raye) have garnered 2 billion streams, setting the stage for a solo tour exploring her genre-blending pop, rap, and dance.
The Wasserman Edge: A Pathway to World Stages
Wasserman, known for managing Adele’s tours and Billie Eilish’s global runs, brings Lisa’s vision to fruition amid her 107 million Instagram followers—the most for a K-pop artist. “This partnership empowers Lisa to connect with fans through unforgettable live experiences,” Wasserman stated. Her Coachella solo set in 2024, drawing 100,000 attendees, previewed the potential, blending BLACKPINK anthems with personal tracks. The deal hints at a 2026 tour post-group commitments, possibly hitting Mumbai amid India’s K-pop boom, where BLACKPINK’s 2023 concert sold out in minutes. Lisa’s acting pivot, including Extraction: Taigo with Don Lee, diversifies her appeal, turning her into a multifaceted global icon.
A Star’s Solo Soar
Lisa’s hustle inspires amid BLACKPINK’s hiatus, where solo ventures like Jennie’s Ruby and Rosé’s Rosie topped charts. “Lisa’s touring deal is the fun she deserves,” tweeted a fan, amid #LisaWorldTour trending with 1.5 million posts. In a K-pop landscape where solo acts generate 40% of revenue (IFPI 2025), her move empowers Thai and global women, bridging music and migration stories. For Indian ARMY, it’s a cultural crossover, amid BLACKPINK’s 2025 India rumors. As Lisa eyes arenas, it asks: Can one voice command the world? Her answer, bold and beat-driven, is yes.
A Melody on the March
Lisa’s Wasserman signing isn’t a deal—it’s destiny. From BLACKPINK beats to solo stages, it proves: Stars shine solo too, turning tours into triumphs.
-By Manoj H